Sunday, August 22, 2010

Do You

The season premiere of the Jersey Shore made mild (forgive me) waves, when America's Sweetheart Snooki, took on the President:
"I don’t go tanning anymore because Obama put a 10 percent tax on tanning. [Sen. John] McCain would never put a 10 percent tax on tanning. Because he’s pale and would probably want to be tan... Obama doesn’t have that problem. Obviously
Obama made even milder waves, previously, when evidence surfaced contradicting his claim he did not know who Snooki was.

A more interesting bit of zeitgeist may be found in the cast's (in particular Paul Delvecchio's), use of the phrase "Do You." Urban Dictionary, defines the phrase as "following your heart" and "acting in a way that satisfies you, not caring at all about what others think." This also appears to be the sense intended by Media Mogal Russell Simmons in his book of that title.

As employed by America's (or at least MIA's) MVPs, "Do you" instead conveys "stay out of my business," which, according to pollster Scott Rasmussen is the primary message ordinary voters are now trying to send to Washington.

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